Internal Sales Resources
Sales Materials
Use our local Rate Card to view a comprehensive list what we sell and what it costs for our markets. The rate card includes radio and digital (Contests & Events and SweetDeals will be added soon).
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Use our full local Media Kits for a more comprehensive overview of our offerings. Media Kits are designed to provide the sales team with more details for each offering shown on our rate card, and it was created to be shared with clients (though not all at once).
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Use this to access the Cumulus Boost Sales Deck, DNA Digital Sales Deck, and the Contests and Events Calendar for Charleston and Savannah.
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Linked to shared folder.
Use our Advertising Plan (also our Advertising Agreement) to help you craft and layout a well designed advertising campaign that makes it easy for your clients to understand what your proposing to them. It also serves as our Advertising Agreement and will be used for campaign management after the sale.
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Use our Presentation Template as the foundation for your presentation to ensure your covering the necessary points in your client presentations. We want to keep presentations conversational and tell a story.
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Use our Digital Pricing Calculator to help price out your next digital campaign. The calculator is set up to help with pricing our Station Assets as well as C-Suite offerings (interest based targeting and people base targeting).
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Sales Planning
Use our Advertising Plan (also our Advertising Agreement) to help you craft and layout a well designed advertising campaign that makes it easy for your clients to understand what your proposing to them. It also serves as our Advertising Agreement and will be used for campaign management after the sale.
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A quick list to reference when you’re preparing for a CNA with a client. Being prepared for client meetings will lead to more productive meetings which will lead to crafting better proposals. Better CNA’s lead to better proposals and better proposal lead to more sales!
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A cheat sheet for conducting better CNA’s. A great CNA is critical to the sales process. It sets the tone for your relationship with the client and allows your to learn what is needed from the client to craft a well designed proposal. Better CNA’s lead to better proposals and better proposals lead to more sales!
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The Campaign Planning Tool is designed to help you build an advertising plan. It helps to break down what you need to be thinking about for the advertising plan you’ll be proposing to the client. It’s especially helpful for larger integrated campaigns with multiple marketing goals and advertising placements.
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Sales Fulfillment
A quick checklist to reference as your closing sales and beginning the fulfillment process to get a campaign live. Make sure you have everything needed to get a campaign live when you begin the fulfillment process. It will help you work more efficiently and keep you from nickel and diming your client’s for information after the sale.
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A template to use for compiling a target list of locations when you’re ordering a geofencing campaign. Add your list of target locations, along with any conversion zones (i.e. the client’s location), and attach it to your IO. You can also update as your target locations change throughout the campaign.
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