Training
New Hire Onboarding
The Onboarding Schedule (Sales) outlines a training schedule for new AE’s and Digital AE’s to follow in their first 3 weeks of employment with Cumulus. It includes an introduction to the people and systems we use, the offerings we sell, and an introduction to sales planning and prospecting for business.
No login required.
The CRSG Sales Skills Training Guide is a comprehensive training guide for radio and digital sellers that was created by our corporate team to help support new (and existing) salespeople.
No login required.
Cumulus Sales Resources is found in the “Cumulus Local Sales” group on Forcebook. It includes information on essential sales resources and training from our corporate team covering anything from our corporate presentation deck, Base Buy and Why, to corporate resources like our Cumulus Creative Concierge.
No login required.
The Cumulus Digital Training was created by Infinite and is located in Google Classroom. It provides a digital training program designed to introduce and expand your knowledge of Cumulus’s digital offerings. It’s from an corporate wide training initiative that we completed in 2020.
No login required.
At the beginning each month we take a look back at the previous month. We look at metrics such as our Sales Activity and Sales Revenue, but we also evaluate how well managed the intangible aspects of our business. We look at roadblocks and distractions we faced and we evaluate the plan we had going into the month. We don’t do this to dwell on missed opportunities rather to take an honest look at ourselves and identify future opportunities. You have to know where you’ve come from to know where you’re going!
No login required.
Systems Training
The RAB Account Manager training is a series of training videos from RAB overviewing how to use our CRM system.
Login with your Cumulus SSO credentials.
Wide Orbit Mentor is a training platform designed to help sellers learn how to use Wide Orbit for billing and fulfillment.
Username: your cumulus email
Password: you will need to reset your password.
Infinite Digital Training Materials offer on demand training videos from basic 101 videos to more product specific materials.
Password: cumulus123
The PandaDoc video tutorials is a series of training videos from PandaDoc overviewing how to use PandaDoc templates, forms, and other features of the PandaDoc system.
Password: cumulus123
vCreative University offers training for vPPO as well as vPromotions. In the vPPo training you’ll find training videos to help you utilize vPPO to request audio creatives (radio and digital) from our Production Director. We also use it for ordering streaming campaigns that run on our stations’s digital stream.
No login is needed to access the training.
vCreative University offers training for vPPO as well as vPromotions. In the vPromotions training you’ll find training videos to help you utilize vPromotions to order campaign placements with station assets (everything but streaming) as well as contest and event sponsorships through our Promotions Director.
No login is needed to access the training.
Futuri Academy is an on-demand training platform of online courses and live instructor-led webinars designed to help you maximize your use of our content, audience, and revenue growth technologies.
Username: cumulusmedia.digital@gmail.com
Password: Cumulus123!
Access learning materials, register for training and earn certifications through Nielsen U in one convenient place.
Login with your Nielsen login credentials.
Product Specific Training
Simpli.fi Bullseye is offers an easy to grasp introduce to some of the more popular digital products that we offer (i.e. display, video). Simpli.fi is one of the programmatic ad buying platforms that we use to buy digital advertising placements for our clients. Their Bullseye training overviews specific digital solutions and how to sell them.
Username: CumulusMedia.Digital@gmail.com Password: cumulus123
Google Skillshop provides training and certifications on various Google offerings and platforms as well as general training for digital marketing professionals and small business owners..
A login is not required unless you’re completing certifications.
Facebook Blueprint provides training and certifications on Facebook targeting, placements, and ad types.
A login is not required unless you’re completing certifications.
Edge Academy from The Trade Desk offers a more advanced digital training. The Trade Desk is one of the programmatic ad buying platforms that we use to buy digital advertising placements for our clients. Their Edge Academy training provides a deeper understanding of the programmatic advertising ecosystem.
Create an individual login to access the platform.
Continuing Education
Our weekly Sales Meeting takes place every Monday morning. It’s where we review sales performance, discuss market conditions, launch new sales initiatives, and collaborate on ways to grow our business.
No login required.
Our weekly Digital Sales Training takes place every Tuesday morning. It’s where we learn about new digital offerings and digital sales initiatives, watch corporate digital trainings, discuss case studies, and collaborate to on ways better understand the broad scope of digital advertising and how to leverage it for our clients.
No login required.
Helpful Resources
A presentation deck for new and experienced sellers to help you understand how to how many commercials you should run on a given station to achieve an ideal reach and frequency for clients.
No login required.
A detailed breakout of the radio companies and stations that operate in our markets. You can see the competitive landscape for our local radio market in one place.
No login required.
A glossary of digital terms to have on hand as you’re presented with digital terms and jargon that aren’t familiar.
No login required.