We offer a broad range of digital products to reach viewers across Search, Social, Display, Email, Video, and Audio placements. Depending upon the audience you’re looking to target, and how you’ll be evaluating the success of the campaign, audiences can be precisely targeted through Interest Based Targeting or People Based Targeting methods.
Interest Based Targeting
Interest Based Targeting allows us to target individuals based on specific actions or triggers they exhibit. Individuals can be targeted based on location, behavioral (past or present), and demographic data using real time non-personally identifiable information. Campaign performance is measured through a campaign dashboard that tracks metrics such as campaign exposure, engagement, conversions (i.e. form fills, purchases, etc.), and foot traffic.
People Based Targeting
People Based Targeting allows us to target specific individuals based on a wide range of online, offline, and mobile data that we’ve compiled in our database. Our database offers up to 350 data points on 80% of the US population. We build you a custom audience, deliver a multi-channel advertising campaign to them, then measure the results of your campaign. With a People Based Targeting campaign we give you a list of people the campaign is targeting so you can look at new inquiries (i.e. leads, resumes, etc.) and new clients generated from it in order to calculate a precise ROI on your investment.
Search advertising on Google gets you in front of your clients as they are searching for your products and services.
Search advertising (i.e. PPC, SEM, paid search, etc.) utilizes paid ads on search engine results pages to reach individuals as they are actively searching for information relevant to the products and services a business offers. Ads appear as a listing at the top or bottom of a search results page.
Social media advertising helps you get discovered and connect with your clients.
Social Media advertising utilizes paid ads that can be run across a variety of social media platform such as Facebook, Instagram, LinkedIn, Snapchat, and TikTok. Ads can appear in variety of formats ranging from static ads to video ads.
Display advertising gives you the reach and targeting to stay in front of your clients across the web.
Display advertising utilizes visual ads running across a network of websites and apps that reach 97% of all online viewers each month. Ads can include static or animated images.
Customized email advertising delivers emails to your target clients.
Email advertising reaches individuals through their Inbox. Email offers a direct response form of advertising with creatives that provide a large canvas. It allows you to communicate multiple messages through text and images to an audience with a longer attention span.
Video commercials that reach viewers across a variety of platforms and devices.
Commercials that can be seen on computers, smartphones, and televisions. Ads are generally :15 or :30 in length.
- YouTube Commercials – Commercials that run exclusively on YouTube.
- Online Video Commercials – Commercials that run in video players found on websites across the web. Commercials generally run in short-form programming.
- Streaming TV Commercials (i.e. OTT and CTV) – Commercials run on connected TV’s and computers through devices such as ROKU, Amazon Firestick, or Apple TV and are viewed on network providers such as Sling, Hulu, Pluto, and many more. Commercials generally run in long-form programming (30+ minute shows or movies in live and on-demand programming).
Audio commercials reach listeners on music, news/sports talk, and podcasting platforms such as Pandora, Spotify, iHeart Radio, and many more.
Audio advertising utilizes audio commercials that can be heard through computers and smartphones as well smart speakers and connected vehicles with Android Auto and Apple Car Play. Commercials are generally :15 or :30 in length.
- Streaming Audio Commercials (i.e. Pandora, Spotify, etc.)
- Podcast Commercials